OUR TEAM

TAX & BUSINESS CONSULTANT

FNTAA. BCom

Bringing meaningful growth solutions to clients has always been Urika’s driving force. Living and breathing the idea that everything comes down to people, she is passionate about developing an ongoing advisory relationship with clients.

It is these attributes that have propelled Urika to be in business for over 13 years, and she has worked within the accounting and tax industry for over two decades.

Her career began in 1999 as an assistant accountant whilst completing her Bachelor of Commerce degree at Curtin University, with a full scholarship sponsored by the Australian Government and Curtin University. From here, she worked in various senior roles prior to taking the leap of faith into business ownership. With a desire to explore her full potential, and redefine what it meant to be an ‘accountant’, Urika has never looked back.

Today, Urika helps our clients achieve true business success, and acts as an extension of our client’s businesses. She loves lending an ear, working with people, and bringing them solutions they never thought of before.

When Urika is not at work, you can find her spending time with her family, reading books and raising her two beautiful children.

MANAGING DIRECTOR

CPA. BCom

When a client has a unique business challenge, you can trust Jerald to find a solution. In fact, his caring, friendly and straightforward approach are assets that are truly appreciated by our firm’s clients.

Jerald has a wealth of experience in business advisory and tax, two wings that are imperative to our client portfolio, being small businesses. Plying his trade since 2007 with mid-tier firms, Jerald had a burning desire to transition into entrepreneurship. This led Jerald to join Assure Alliance in 2021, where he wanted to amalgamate his experiences, and take control of the business management division of our company.

With a keen interest in technology, Jerald has employed financial strategies that utilise advanced business software, fintech, artificial intelligence and data mining.

Today, Jerald helps our clients identify challenges, and introduces unique solutions for their circumstances. Known for his out-of-the-box thinking, Jerald’s strategic approach to your business is both well thought-out, and outcome driven.

When Jerald is not working, he enjoys spending invaluable time with his young family. He strives to lead by example, and show his family that to achieve in life, you must take risks and most of all, be happy.